· Export Policy
Development of the international strategy. Evaluation of market trends and company’s capabilities to go abroad. Strategy formulation based upon SWOT– matrix and strategic models for growth and value positioning. 1st Review Gate.
· Export Audit
Analysis of market entry in new selected markets. Country—analysis and selection of most attractive countrie(s). Market entry alternatives and market entry choice. Value chain set-up. 2nd Review Gate.
· Export Plan
International marketing plan creation. Customer profiling, segmentation and competitive positioning, price calculation, marketing mix (4P’s and 4C’s). Distribution channel strategy, product adaptation yes/no, promotion plan. Organisation and cultural aspects. Logistics and supply chain set-up. 3rd Review Gate.
· Export Roll Out
Implementation of the export plan. Milestone plan, critical success factors, legal issues, volume– and sales plan. Financial analysis: profit & loss, cash flow statement, investment analysis (ROI, pay back, NPV, IRR), best/worst case scenario, fall-back plan. Sales– and account plan. Logistics roll out. Documentation. 4th Review Gate.